SSP Concurrent Session 3B

...Or; deploying web analytics for fortune and glory (well, maybe). Companies like Amazon use web analytics in concert with such things as A/B testing to constantly understand who is using their site, how and why. They action that data in order to increase their profits, but also to optimize the usage of their website, as well as the value of their marketing initiatives. In this session, we will hear from marketing professionals in publishing and other industries who are experimenting with different techniques. The panelists will provide concrete examples of successful tests and will share tips on how to make the best of the tools available to us.

Shepherds:
Emilie Delquie, Publishers Communication Group
David Smith, CABI Publishing

Speakers:
Melissa Blaney, American Chemical Society
Mike Sweet, Credo Reference

Date: 6/2/2011

Time: 4:00 PM to 5:30 PM