Publishers capitalise on IngentaConnect’s high traffic

Ingenta, the technology provider which connects the publishing and information industries, today reports the initial success of its recently-introduced advertising service, which enables publishers to sell space around their online content and benefit from additional revenue streams. Decreasing library budgets and publishers' exploration of Open Access models have both contributed to erosion of traditional subscription revenues, compelling publishers to seek alternative means of monetising online publications.

The IngentaConnect advertising offering supports a range of business models to meet the varied needs of the service's 250 publisher customers. Publishers can choose to use or sell the space themselves, or to contract Ingenta's dedicated, experienced online advertising sales staff to sell space on their behalf. Publishers have control of the location, subject matter, frequency and acceptable viewer categories for advertisements appearing alongside their content, and can also choose the pricing model and set the price applied to their inventory. Advertisements are discreetly placed around the site to ensure minimum disruption of the user experience.

"With over 4 million sessions a week, IngentaConnect's traffic is a huge draw for online advertisers," notes IngentaConnect Vice President Douglas Wright. "Fifteen IngentaConnect publisher partners have already opted to display unobtrusive advertising around their online content, with many more expressing an interest. We have employed new staff with extensive ad sales experience to ensure that their inventory attracts the best and most appropriate advertisers."

Ian Russell, incoming Chief Executive of the Association of Learned and Professional Society Publishers, which provides electronic access to its publications via IngentaConnect, confirms the value of the service: "The not-for-profit publishing sector, which ALPSP represents, operates in a rapidly changing and challenging environment and we welcome innovative approaches that provide new ways of generating revenue. IngentaConnect's flexible advertising services will make available a new revenue stream for publishers of any size allowing them to gain a return on their online publishing investments, and ALPSP ourselves will be benefiting."

For more information about IngentaConnect's online publishing and advertising services, please visit the Ingenta stand (404) at Online Information 2006.

ENDS

For more information, please contact:
Charlie Rapple
Ingenta plc
Tel: +44 1865 397860
Email: charlie.rapple@ingenta.com

About Ingenta
www.ingenta.com
Ingenta is the global market leader in the management and distribution of published scientific, professional and academic research via the Internet, and develops and maintains specialist websites and technology services for publishers, self-publishing societies and libraries. The IngentaConnect Division provides professional and scholarly publishers and societies with data conversion, secure online hosting, access control and distribution services. IngentaConnect provides libraries and information professionals with comprehensive collection management and document delivery options. The Information Commerce Division provides flexible infrastructure and tools to enable publishers to repackage, bundle or price content online at the click of a button. Ingenta's collection of research content – 20 million articles from more than 10,000 online publications and 20,000 fax and Ariel delivered publications – is accessed by millions of researchers and librarians a month via ingentaconnect.com and other websites.