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For an interactive social media version of this news release, with additional quotes, explanations and examples, please see this blog posting.
Ingenta ahead of the curve with latest release
One-click purchasing, behavioural recommendations
Ingenta, the technology provider which connects the publishing and information industries, recently announced the latest release of its flagship web platform, IngentaConnect. The release incorporates a number of new features which have been developed in response to user feedback and evolving technologies.
Firstly, a new partnership with content guidance pioneer Baynote will see IngentaConnect providing “more like this” article recommendations based on both the current context but also, more unusually in scholarly publishing, the user’s previous behaviour. Articles reviewed or acquired by users with similar interests and behaviour will be recommended for consideration and potential purchase.
This development underlines Ingenta’s commitment to behavioural tracking and targetting as a more sophisticated means to deliver content to its users; during the last year, the company has also built a relationship with behavioural advertising network Tacoda to increase the efficacy of its online advertising services.
In addition, the site’s pay-per-view and document delivery experience has been simplified with a new “Buy now” purchasing option enabling users to purchase documents with one click, instead of adding them to a shopping cart and completing a full checkout process. “Buy now” purchases will be charged to the user’s default credit card or to an authorised payment account.
“Sites like IngentaConnect are seeing significant growth in usage from non-traditional sources, for example, individual users coming directly to our site from Google. And buying habits have changed as users have become more confident in their internet usage,” explains Ingenta Product Development Manager Kirsty Meddings. “We decided to capitalise on the increasing demand for single-article transactions, and to increase purchase probability, by making our purchasing process quicker and more intuitive, and by instituting the kinds of features familiar to users from sites like Amazon and eBay.”
Ingenta’s feature-driven, iterative development process sees regular platform releases, every 6 to 8 weeks, to ensure that new functionality is made available as quickly as possible. Other additions within the last few months include integration with CrossRef’s forward linking service, as well as LOCKSS and Portico compliance; the site is also in the process of being audited for adherence to the second release of the COUNTER code of practice.
IngentaConnect provides over 25,000 libraries with access to over 10,000 electronic journal, book and monograph titles and over 20,000 fax- and Ariel-delivered publications. Its proprietary content enhancement software adds state-of-the-art functionality to PDF articles, while the intuitive web interface provides users with a range of interactive features to support effective online research. The site receives over 10 million page views each month from over 5 million unique users, and enables users to view full text via subscription and through a variety of different payment models such as library payment accounts, individual subscription sales and article pay-per-view access.
Please visit the Ingenta stand (404) during Online Information if you would like to talk more about IngentaConnect’s latest features and plans for the future.
ENDS
For more information, please contact:
Charlie Rapple
Ingenta, a division of Publishing Technology
Tel: +44 1865 397860
Email: charlie.rapple@publishingtechnology.com
MSN: rappleland@hotmail.com
AIM: Rappleland
About Ingenta
www.ingenta.com
Ingenta is the global market leader in online management and distribution of publications, allowing publishers to focus on their core business by outsourcing their online publishing requirements. Ingenta’s key competences include website design and development, data conversion and enhancement, secure online hosting, access & authentication and content discoverability management. Flagship web platform IngentaConnect provides 250 research publishers and societies with a ready-made audience (of over 20,000 libraries) for their publications. For libraries and information professionals, the site offers comprehensive collection management and document delivery options for over 30,000 publications. Ingenta also develops and maintains discrete publication websites, and delivers a range of complementary technology services including Information Commerce Software, which provides flexible infrastructure and tools to enable publishers to repackage, bundle or price content online at the click of a button.
In 2007, Ingenta merged with VISTA International to form Publishing Technology plc, the largest provider of publishing software solutions. The company is listed on the AIM market of the London Stock Exchange and has offices in Europe and North America.
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