Ingenta partners with Ten Alps to grow online ad revenues

Ingenta, the technology provider which connects the publishing and information industries, recently announced a new agreement with Ten Alps, the media company co-founded by Bob Geldof, which provides factual content for online, print, television and radio distribution. From February 1st, Ten Alps will leverage its extensive network to grow advertising revenues for 38 of Ingenta's publisher clients through placement of high-value ads on the IngentaConnect scholarly publishing platform.

Ten Alps' dedicated advertising sales team of more than 20 staff is well-qualified to provide sales representation for Ingenta's ad inventory, with experience of selling advertising on behalf of several prestigious titles and institutions; previous clients range from international publications such as the National Geographic to scholarly and professional organisations including the British Veterinary Association and the Nursing and Midwifery Council. In partnering with Ingenta, Ten Alps will sell advertising inventory for publishers including Taylor & Francis, Springer and Emerald.

The new agreement, which supplements Ingenta's existing advertising partnership with behavioural targetting agency Tacoda, is expected to double IngentaConnect's advertising revenues. "Ingenta's continued investment in its advertising programme is enabling us to grow the return we see on our publishing investment with minimal effort on our part," says Jenny Pickles, Head of Business Development at Emerald, "And it's complemented by their commitment to growing our traffic; our content is more widely exposed to potential users than ever before, which appeals to prospective advertisers."

"Having launched our advertising programme in 2006, we've been pleased with the uptake so far by our publisher partners – our available inventory now covers nearly half of IngentaConnect's 11,000 electronic publications," adds Ingenta's Executive Vice President Douglas Wright. "The programme, and particularly its network of well-connected partners such as Ten Alps, make it easy for any of our publisher clients to exploit new revenue opportunities on a low-investment, low-commitment basis."

"This new agreement is helping both partners to deliver on their core strategies," concludes Steve Foulsham, Head of Business Development at Ten Alps. "We're always looking to expand our reach, and the IngentaConnect audience represents a largely untapped market that our network of advertisers is keen to access. Ingenta and its publisher partners will benefit as the specialist nature of their content will attract high-value placements."

IngentaConnect (www.ingentaconnect.com) provides more than 25,000 libraries with access to over 10,000 titles from over 250 publishers, and 20,000 fax- and Ariel-delivered publications. Its proprietary content enhancement software adds state-of-the-art functionality to PDF articles, while the intuitive web interface provides users with a range of interactive features to support effective online research. The site enables users to view full text via subscription and through a variety of different payment models such as library payment accounts, individual subscription sales and article pay-per-view access. Publishers can opt to apply their own brand to their pages of the site using the IngentabyDesign service, or can upgrade to their own pub2web publications platform, which shares some IngentaConnect technical architecture but offers publishers full control over design and content structure.

ENDS

For more information, please contact:
Charlie Rapple
Ingenta, a division of Publishing Technology
Tel: +44 1865 397860
Email: charlie.rapple@ingenta.com
MSN: rappleland@hotmail.com
AIM: Rappleland

About Ingenta
www.ingenta.com
Ingenta is the global market leader in online management and distribution of publications, allowing publishers to focus on their core business by outsourcing their online publishing requirements. Ingenta's key competences include website design and development, data conversion and enhancement, secure online hosting, access & authentication and content discoverability management. Flagship web platform IngentaConnect provides 250 research publishers and societies with a ready-made audience (of over 25,000 libraries) for their publications. For libraries and information professionals, the site offers comprehensive collection management and document delivery options for over 30,000 publications. Ingenta also develops and maintains discrete publication websites, and delivers a range of complementary technology services including Information Commerce Software, which provides flexible infrastructure and tools to enable publishers to repackage, bundle or price content online at the click of a button.

In 2007, Ingenta merged with VISTA International to form Publishing Technology plc, the largest provider of publishing software solutions. The company is listed on the AIM market of the London Stock Exchange and has offices in Europe and North America.