Information Architecture

At its most basic level, Information Architecture (IA) is concerned with the way in which information is organized on a website to produce the optimum desired results. In practice, IA involves much more complex analysis and a range of functions and relationships.

Ingenta’s specialist IA consultants can work with you to identify your business needs, including analyzing potential markets, business models and stakeholder response. We can also advise you on practical elements like navigation design, look and feel, usability, accessibility and the way the ecommerce model is actually delivered.

For more information, please contact us at +44 (0)1865 397800, or ia@ingenta.com.