Information architecture packages

In our experience, we have found that organizations are sometimes looking for a specific solution to an exact problem. Ingenta’s information architecture packages are all-inclusive and cost-effective, and take a step-by-step approach to finding the answers you require.

The set packages are:

• Usability audit.
• User experience review.
• User profiling.
• Competitive analysis.

Usability audit

How usable is your website? Could there be features of your page layout, navigation scheme, or visual presentation that are confusing your users or giving them a less than favorable customer experience?

Ingenta’s usability audit is designed to help you to see your website afresh, as through your users’ eyes. A cost-effective service with a fast turnaround, you will benefit from our in-depth understanding of user behavior and interface design. We will evaluate your site against ten key usability metrics, and deliver a detailed illustrative report. By highlighting usability blockers and suggesting design remedies, our audit will speed you on your way to providing an excellent user experience.

User experience review

If your website is not delivering a good user experience, then your website is not performing full-stop, and the chances are that your organization is suffering as a result. However, it is difficult to engage with your own website as your customer would, given familiarity with the interface and insider product knowledge. Partner with a user experience specialist and you remove the guesswork.

Ingenta’s user experience review is a timely and cost-effective way to gain the independent insight you need. We provide you with:

• A stakeholder workshop to establish your website’s critical success factors.
• Real user testing to identify and establish your site’s usability problems.
• A detailed report on our findings including recommendations for corrective actions.
• Practical advice on usability priorities and quick wins that will bring you immediate gain.

User Profiling

Designing your own website requires input from stakeholders across your business. Product management, sales and marketing, and IT support will all want their say. How do you get these people talking the same language and focusing on a common goal?

Ingenta's User Profiling is a powerful tool for focusing the design process. Starting with a close analysis of your target audience, we work with you to develop user personas and usage scenarios that accurately represent your website's key customers. Thinking in terms of personas and scenarios will help you to focus on a common goal: delivering a website that gives users exactly what they need.

You will benefit from Ingenta's experience in audience-driven site planning, and our real-world practical techniques.

Competitive analysis

Attracting web traffic, retaining that traffic and converting usage into sales are three break points where your website can win through or let you down. One benchmark is to identify where your competitors are getting it right and wrong. Through competitive analysis you will identify what your competitors’ websites are doing well - before your customers do.

Partnering with Ingenta is a timely and cost-effective way to gain a comparative assessment against your business objectives. We identify best-in-breed features across three competitor sites that work well for users, and ways to adopt and adapt these features into your own site. We also highlight negative elements of these sites, so you avoid the pitfalls as well as benefit from the gains. You will receive a detailed report, a presentation and recommendations on how to improve your site.

For more information, please contact us on +44 (0)1865 397800, ia@ingenta.com.