London Book Fair 2017

London, 14 March 2017

 

We’re excited to be exhibiting at London Book Fair again this year. Find Ingenta and PCG on stand 7G41 in the National Hall.

If you’re attending, this is a great opportunity to speak directly to members of our team. Whether it’s research, marketing and sales support, content hosting softwareenterprise content management solutions or advertising management and audience modelling solutions we’ll have subject area experts available to offer you the best advice.

Email us to make an appointment.


Who you can meet

Florin Craciun

Ingenta Commercial and Ingenta Content

Florin.Craciun@ingenta.com


Mark HesterIngenta Commercial and Ingenta ContentMark.hester@ingenta.com

Melissanne ScheldPCGmscheld@pcgplus.com

Manisha BolinaPCGmbolina@pcgplus.com

Byron RussellIngenta Connect and Ingenta OpenByron.russell@ingenta.com

Mike JenningsIngenta Advertising and Ingenta AudienceMike.jennings@ingenta.com

Dave BorleyIngenta Advertising and  Ingenta AudienceDave.borley@ingenta.com

Speaking sessions

We’re pleased to be hosting, and to be involved in a number of knowledge sharing sessions over the course of the book fair. See below for a calendar of the sessions that we’re involved in. If you have any questions about any of the sessions, please feel free to email us


Tuesday 14 March, 11.30-12.30

Connecting readers to content and keeping their Interest

Readers are inundated with content and often struggle to get their hands on what they need. For publishers trying to connect with those readers, getting their attention can sometimes feel impossible, with publishers guessing at where to find these readers and how to connect with them. In this session, Ingenta and a panel of experts will highlight how technology can help publishers better find, connect, and understand their audience and keep their interest as well as enabling readers to find what they need. The panel will discuss all aspects of the discovery journey, through content platforms, communities, collaborative filtering, and business intelligence to shine a light on how to help publishers and readers unravel the tangled content web.

 

  Duncan Campbell, Associate Director, Journal Digital Licensing, Wiley
Duncan  is Associate Director, Journal Digital Licensing, with John Wiley & Sons’ Global Research division, where he is responsible for Wiley’s commercial & licensing relationships with a wide range of intermediary services, ranging from abstracting & indexing and content discovery through to article sales and content aggregation. Prior to joining Wiley he held a variety of positions in digital product management and print editorial, most recently with ProQuest. He has a PhD in English Literature from the University of Wales, Cardiff.
  Phill Jones, Director of Publishing Innovation, Digital Science
Phill has spent much of his career working on projects that use technology to accelerate scientific discovery. He joined us from portfolio company ReadCube, where he held the position of VP of Business Development. Prior to Digital Science, he was the Editorial Director at Journal of Visualized Experiments (JoVE), the first academic video journal. Phill is a member the SSP educational committee and the STM association early career publishers and future lab committees.
In a former life, Phill was a cross-disciplinary research scientist. He held a faculty position at Harvard Medical School, working in bio-physics and neuroscience, despite having originally started out as a plasma physicist at the UK atomic energy authority. He has also worked as a microscopy consultant and scientific advisor for a number of start-ups and small companies.
  Lara Speicher, Publishing Manager, UCL Press

Lara Speicher is Publishing Manager at UCL Press, the university press for University College London, where she has set the Press up from scratch with UCL colleagues. UCL Press is the first fully open access university press in the UK, and it launched with its first books in June 2015. Since then, UCL Press has published over 25 books and seven journals and has plans to expand its programme in the coming years. UCL Press publishes scholarly monographs, textbooks and journals in a wide range of subject areas, with particular strengths in anthropology, archaeology, internet studies, built environment, architecture and history. Lara comes from a publishing background and previously held editorial roles publishing history, art, architecture, literature and popular science at British Library Publishing and the BBC.


Tuesday 14 March, 13:00-14:00

Journal Sales Strategies for Smaller Academic Publishers

How can a smaller publisher develop a strategy to ensure they can grow sales in all market segments? There’s a baffling array of routes to market that make it hard to know where to start. And how does your open access portfolio sit alongside this work? Our panel of industry experts – who either partner with or work at smaller publishers – will share advice on what you need to consider when setting up your journals sales strategy.


Wednesday 15 March, 11.30-12.30

How to enhance value: revenue and content models of the future 

Engagement, audience, and revenue are all major challenges for scholarly journal publishers. As content proliferates in paid and open access models, publishers must compete in a saturated marketplace both for the attention of an ever-distracted audience and for dwindling revenue.  For audience attention, publishers must adapt the format of their content to reach and connect with readers wherever they may use it—print, computer, tablet, phone, making the content engaging for each platform.  While for revenue, publishers must expand into new and engaging revenue streams. This session will look at a broad range of issues, drawing on publisher insights and experience and highlighting some of the latest technical innovations which support audience understanding and content matching.  This panel will also discuss how selling advertising space can, if executed properly, increase engagement with content, and increase revenue that could be directed toward supporting those conducting vital research.

Mark Johnson, Director of Contributor Experience and Product Marketing, PLOS

Mark Johnson specializes in building and nurturing communities, and has over 20 years of publishing experience including stints at newspapers, cable television, and in scholarly publishing. Mark joined PLOS in October 2014 and is currently Director of Contributor Experience and Product Marketing. Previously, Mark was Vice President, Publisher Relations for HighWire Press where he led the account management and support team. As Marketing Director for Elsevier’s Cell Press imprint he contributed to the successful launches of many Cell-branded journals. As Marketing Director for Elsevier’s Cell Press imprint he contributed to the successful launches of many Cell-branded journals.

Jason Hoyt, CEO, PeerJ

As PeerJ’s chief executive, Jason is responsible for the content, product, strategy and day-to-day operations. In 2011, Jason approached Pete Binfield, then at PLOS, with the idea and unique membership model that would become PeerJ. Ignoring convention to use outside editorial vendors, Jason and Pete built the PeerJ publishing platform with a focus on the user experience and speed; and in early 2012 that helped to secure initial venture capital funding from O’Reilly Media and O’Reilly AlphaTech Ventures, with follow on investments in 2014. PeerJ has since established itself as an award-winning and self-sustaining Open Access publisher.
Prior to co-founding PeerJ, Jason was Chief Scientist at Mendeley heading up R&D and Products, pioneering the data mining group that scaled Mendeley’s growth to crowd source more than 150 million academic documents in just over two years.

  Tim Britton, Managing Director of the Open Research Group at Springer NatureTim Britton is responsible for the open research portfolio across Springer Nature, including BioMed Central, SpringerOpen, the open access journals from Nature Research and open access monographs from Springer and Palgrave Macmillan. Prior to joining Springer Nature, Britton was Head of Strategy & Transformation at r2i (PwC’s global data research and insight centre of excellence). Before that, he spent eight years at international internet-based market research firm YouGov in a number of leadership roles, most recently as Chief Executive UK and Head of Global Reports.

Thursday 16 March, 13.00-14.00

How to reach academics at various career stages

When developing a marketing plan to reach end users, the difference in a generation’s familiarity and ease with various formats must be considered. For example, are full professors less likely to use social media? Do associate professors read promotional emails? In today’s rapidly evolving publishing environment, researchers are using a variety of methods to identify newly published content in their field. For publishers to keep their content in front of researchers, they must adopt different marketing methods and pointers that address the varied approaches used by different generations of researchers. We are no longer in a one-size-fits all world. This session will be set up as a panel discussion between publishers and academics. The audience will be encouraged to ask questions of all the panellists and offer other marketing and promotion suggestions.

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