October 19, 2016
Ingenta Audience, powered by Enreach, the latest addition to the Ingenta Advertising package, allows digital publishers to sell online newspaper and magazine advertising space by leveraging programmatic buying capability to reach “the right audience, with the right offer, at the right time”, as never before.
The more publishers know about their audiences, the more enhanced the experience for their visitors, and the better placed they are to deliver a well-defined, engaged audience to their advertisers. When you know how audience profiles change from page-to-page, and how audiences move through the site, you can personalise content for the readers, thus improving relevance. The greater the relevance, the greater the engagement – in both editorial and advertising.
Read the full Ingenta Audience Press Release