October 3, 2014
Sales, marketing and research consultancy Publishers Communication Group (PCG) announces that it has hired Erika Valenti as its new Global Sales Director, effective October 1.
Based in the Boston office, Erika will lead the PCG’s Content Sales team of dedicated publisher representatives in the US and regional sales offices in the UK, Brazil and India. She will draw on her decade of experience managing international sales to strengthen prospecting activities, library negotiations and consortia relationships; while identifying new growth opportunities for PCG’s clients around the world.
Erika joins PCG from The MIT Press, where she has spent ten years in sales and marketing roles with an international focus, developing market entry strategies for the BRIC nations, Australia and Southeast Asia. She has also served on the Association of American Publishers International Sales Committee as well as the BookExpo America China delegation committee for its Global Market Forum in 2015.