Publishers Communication Group

Publishers Communication Group (PCG), an Ingenta company, is an internationally recognised sales and marketing consulting firm providing a range of services designed to support and drive your sales strategy. From quantum physics to art history, PCG has advocated for scholarly publications and digital content around the world for 25 years. Our marketing, sales and research professionals have executed successful campaigns, forged relationships with key decision-makers and scrutinized the ever-changing academic marketplace on behalf of over 100 industry clients.

Established in 1990 and headquartered in Boston (USA) with offices in Oxford (UK), São Paulo (Brazil), New Delhi (India) and Beijing (China), PCG’s global presence continues to grow to better serve the needs of publishers. Founded as an independent entity, PCG was acquired by digital publishing pioneer Ingenta in 2001, which preceded the merger of Ingenta and VISTA International in 2007. The resulting LSE-listed Publishing Technology group is today the largest supplier of software and services to the publishing industry.

Drawing on the infrastructure of a world-leading provider, PCG manages strategic sales and marketing operations for publishers ranging from ASM, CABI and BioOne to Elsevier and Bloomsbury, and conducts individual and repeat projects for dozens of other publishers around the world.

Experience

Now in its third decade, PCG has helped publishers launch sales and marketing efforts in new regions, shore up existing business, conduct market research and analysis, and negotiate lucrative consortia deals. Our established network of faculty, library selectors, consortia leaders and end-users, paired with our seasoned, multilingual sales teams makes us an ideal partner for a publisher of any size.

Connections

Our team members have held positions at academic libraries, subscription agents and publishers including Cambridge University Press, LexisNexis, the MIT Press, Elsevier, Cengage, NEJM, JBJS, Swets, Forrester Research, Sage and Taylor & Francis. Our extensive global network includes tens of thousands of library selectors from academic, corporate, medical libraries and consortia worldwide.

Credibility

Our clients include commercial publishers, non-profit associations and electronic services providers. Publishers trust that we will promote their content to the right people and in the most impartial manner possible by providing measurable results and explicit data to help justify marketing expenditure.

Global Reach

With offices in the US and UK in addition to Brazil, India and China, our multilingual team consistently develops new relationships with key decision-makers in a number of languages, including:

  • English
  • French
  • German
  • Italian
  • Spanish
  • Portuguese
  • Russian
  • Arabic
  • Hebrew
  • Serbian
  • Hindi
  • Punjabi
  • Maithili
  • Bhojpuri
  • Mandarin

Services

Research

  • Gap analysis
  • Focus groups
  • Surveys
  • Strategic consulting

Marketing

  • Promotional campaigns
  • Collateral materials
  • Conference exhibits
  • Customer engagement

Sales

  • Local representation
  • Multilingual outreach
  • Lead generation
  • Customer service

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