Mobile Phone eBook Reading

Ingenta explored the subject of mobile phone book reading by surveying consumers in the US and UK to better understand their habits and preferences. Mobile phone book reading is a channel of great potential for trade publishers, yet despite the common availability of research into general e-reading, there is a lack of data providing insights into consumers’ attitudes towards reading on their handsets. Ingenta unveiled the results and key trends from its study over the course of the 2014 Frankfurt Book Fair and 2015 IDPF Digital Book Conference.

 

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