At its most basic, the semantic web is all about improving search results, but the question we're asked most often by people in the publishing industry is how does it work, and why is it relevant to them.

To help answer some of those questions we've made a series of videos. This is the first video in this series: an introduction to the semantic web. Here, our resident  experts Louise Tutton, Randy Petway & Priya Parvatakir provide a basic overview of the semantic web, and explain how it promises to make products like books or journals more discoverable and ultimately increase conversion rates for publishers.

We hope you enjoy the video. Tell us what you think in the comment box below.

Update: Ingenta will be attending two semantic web events in New York & London in September, organised by Mediabistro. They both promise to provide a great overview of the applications of the semantic web for businesses such as publishers, and we've included more information below. Hope to see you there.

Semantic Web Media Summit
The Semantic Web is here and revolutionizing the media industry! Join us at Semantic Web Media Summit, September 14 in New York City and learn how the Semantic Web is changing media production, consumption, and monetization. The event gathers semantic technology and media experts including Mike Dunn (Hearst Interactive Media), Rachel Lovinger (Razorfish), Evan Sandhaus (The New York Times Company), and Mike Petit (OpenAmplify) who will share how the Semantic Web works and what it is doing to transform the media business.

Semantic Tech & Business Conference
Semantic Web Technologies are being used today and creating new opportunities to revamp and build your business. Don’t miss your chance to get ahead of the competition! The Semantic Tech and Business Conference will be held in London on 26-27 September 2011 and will take a look into how companies are successfully integrating semantic technologies and linked open data into their business plans. With two tracks over two days, business and technology experts will explain the inner workings of the Semantic Web and how you can take advantage of it in your enterprise and web-based systems.