Melissanne Scheld, Managing Director of Publishers Communication Group investigates what’s working, what’s not and what’s next for ebooks at SSP 2017.
In 2012, a Scholarly Kitchen post entitled ‘Bury Your Writing – Why Do Academic Book Chapters Fail to Generate Citations?’ examined the challenges of exposing book chapter content and various possible solutions.
Changing the way books are packaged (removing chapters from the book container), enhancing discoverability via better metadata, improving online access, and offering book and journal content on the same platform were all considered at the time.
I’m looking forward to updating the debate with a session at this years’ SSP. The session will explore how the situation described in 2012 has – or hasn’t – improved over the past five years and where there’s still work to be done. Our plan is to collaborate to help publishers, identify opportunities for further improvements to models to enhance discoverability, usage, citations, and ROI.
To this end, I’m joined by panelists Brigitte Shull of Cambridge University Press, Vivian Berghahn of Bergham Books, Katherine McCaffrey Stebbins of Harvard University, and Richard Kobel of Scope eKnowledge Centre.
Brigitte Shull, (Cambridge University Press) Brigitte Shull is the Senior Vice President of Academic Publishing, Americas for Cambridge University Press. She has held past positions at Pearson Education, Palgrave Macmillan, and Springer Nature in both the higher education and scholarly publishing spaces.
Vivian Berghahn, (Berghahn Books, Inc) – Vivian Berghahn is Managing Director of Berghahn Books where her responsibilities include advancing the company’s online initiatives and the strategic development of its overall publishing program. With nearly 20 years of experience in academic publishing, she previously worked for Blackwell Publishing and Northeastern University Press and currently serves on the Books Committee for the AAP-PSP and as co-opted member of the ALPSP Council.
Katherine McCaffrey Stebbins, (Harvard University) Katherine Stebbins McCaffrey is a Research Associate at Harvard Business School, working on the history of medical innovation. She has a PhD in American & New England Studies from Boston University, and she has researched, presented, taught, and written histories of technology and material culture for over 20 years.
Richard Kobel, (Scope eKnowledge Center) Rich Kobel is VP of Business Development for Scope eKnowledge Center, a knowledge process outsourcing firm specializing in abstracting, indexing, taxonomy, and ontology development, and metadata services for scholarly publishers and other information providers. He has more than 25 years’ experience in the scientific and scholarly publishing space, at Nature Publishing, the American Institute of Physics, Cenveo Publishing Services, and since 2012, at Scope eKnowledge.
Concurrent Session 1C: “Changes in Academic Book Publishing Models… what’s working, what’s not and what’s next” takes place at SSP, at the Waterfront Hotel, Boston, Thursday June 1st from 10:30 – 2pm, and when not busy with other speaking engagements, I can be found at the PCG stand 211B. You can contact me directly, or follow me on Twitter: @MelissannePCG