Last month Ingenta’s CEO George Lossius presented at The Tools of Change Conference in Frankfurt, participating in their discussion on the semantic web and publishing, Metadata Futures.

Presenting alongside speakers from Nielsen Books, Bowker and the start-up Small Demons, George gave a comprehensive overview of the Semantic Web and explained its relevance to publishers.

Writing about the event on the ALPSP blog, Suzanne Kavanagh, said:

“[George] covered  definitions of linked data – the semantic web – and why we need it, who  is using it now, and the business benefits for the trade. Working in the  semantic web isn’t a scary thing: it brings you closer to the original,  scientific view point, and it’s fun. “The semantic web takes the web solution further by providing:

  • web of linked data vs web of documents

  • framework of emerging standards (W3C)

  • structured content – standard way of describing things

  • ontology

  • inference / relationship

  • interoperable

  • combination of data from diverse sources

“‘The semantic web is a little bit about us: it uses deductive reasoning and inference to do things you ask it to do.’

“An example of a semantic website is Breathing Space,  a pilot project that aims to explore the value to researchers of  compiling and mining a critical mass of data within a discipline.  Another example is GSE Research,  which aims to provide a bridge between scholarly research and practice  in the fields of governance, environment and sustainability. It was  interesting to hear him note that the BBC website for Olympic athletes was populated by a semantic search.

“Is it relevant to the publishing industry or to trade books? Yes. Your  consumers are becoming more demanding, time poor and intolerant of  waiting. So the job in the publishing supply chain is to make it easy  and interesting so you don’t lose your readers. What the semantic web  gives you is the opportunity to create compelling, relevant and  interesting material to create value for them and your business.

“‘The semantic web is about fulfilment: the fulfilment of books and  the fulfilment of the right content to consumers at the right time.’”

George’s full presentation is now available to download and view on Slideshare. We hope you enjoy it and do let us know what you think in the comment box below.