This year at Frankfurt Book Fair, Ingenta will be hosting a series of events on the future direction of scholarly and trade publishing. On Wednesday 8 October, our popular What is a publisher now? series will return with a star-studded panel who will examine the post-open access landscape for scholarly publishers. That afternoon, our CEO Michael Cairns will follow up his appearance at the Contec digital conference with a lively debate on the mobile reading opportunity. While on Thursday 9 October our attention will turn to the challenges facing university presses, with a panel hosted by Melisanne Scheld on how they can stay relevant. It's all shaping up to be a busy and insightful fair.

More information on all of these events is below. They're open to all fair delegates, so if you're at Frankfurt Book Fair this year we hope to see you there.

What is a Publisher Now? Opportunities for the post-Open Access era

Wednesday, 8 October, 11:00-12:00

Hall 4.2 Hot Spot Stage

Michael Cairns, CEO, Ingenta (chair)

Sam Burridge, MD, Open Research, Nature/Palgrave Macmillan

Timo Hannay, MD, Digital Science

Jan Reichalt, Co-founder and President, Mendeley

Mandy Hill, MD, Academic Publishing, Cambridge University Press

Open access has changed the scholarly publishing paradigm. It has shifted the balance of revenue generation away from the consumer of scholarly content towards its creators, thereby putting individual authors and publishing institutions in a more powerful position than in the past. This panel will explore what this post open-access era means for scholarly publishers. Will they move away from being businesses focused on readers and libraries towards being enterprises that provide services and analytics towards publishing academics? Will venerable journal brands disappear forever, and how will consumers of research sift open access content for the quality content they need to further their work and studies? With a panel of speakers from across traditional and open access journal publishing and innovative technology service providers, this promises to be a fascinating discussion.

The Great Debate: How Much Money is in Mobile?

Wednesday, 8 October, 14:30-15:30

Hall 8 Publishing Perspectives stage

Randy Petway, COO, advance Division, Ingenta (chair)

Andrew Weinstein, VP, Content Acquisition, Scribd

Carla Aerts, Global Digital Director, Cambridge University Press

James Luscombe, Marketing Technology Director, Pan Macmillan

How widespread is mobile phone book reading? Are we reading more books on our phones than we did a year ago? How frequently and long do we spend reading on our handheld devices? And what are the main barriers preventing us from reading more books on our mobiles? These are just some of the questions that Randy Petway from Ingenta will answer as he presents findings from the company’s landmark Mobile Reading Habits Survey. He will then chair a lively debate between big name international publishers and digital publishing companies who will discuss their observations and the key trends in this area, including; the most exciting innovations in this field, what publishers are currently doing to encourage mobile phone book reading, and what options are available to help them tap into this highly lucrative, growth market.

Spotlight on University Presses: How They Stay Dynamic and Relevant

Thursday, 9 October, 15:00-16:00

Hall 4.2 Hot Spot Stage

Melissanne Scheld, Managing Director, Publishers Communication Group (chair)

Timothy Wright, Director,Edinburgh University Press

Fred Nachbaur, Director, Fordham University Press

Kim Steinle, Library Relations Manager, Duke University Press

University press publishers maintain a unique niche at the intersection of scholarly and trade, books and journals, print and digital, institutional and commercial.  Combining higher education mandates with business acumen, this segment of the market must answer to many masters with often competing priorities—libraries and individuals, researchers and general readers, editorial boards and booksellers—all while adapting new ways to remain competitive in the global information industry. This panel will bring together a venerable publishing consultancy with university presses of varying sizes and degrees of sales, marketing and product innovation to address such topics as expansion into emerging markets, new digital business models including fragmenting, bundling and ebook subscriptions, multimedia enhancements for ebooks, direct-to-consumer sales, online vertical communities, encouraging use of econtent within libraries, implications of library budget fluctuations, and the growing or declining importance of institutional markets in the first place.