In the latest installment in our series of videos on the semantic web for publishers, our resident experts Louise Tutton, Randy Petway & Priya Parvatakir, provide some practical advice for beginning a semantic web project.

Louise explores how publishers can use data mining to create new routes for users to discover their existing content and new ways of bundling and selling it. Randy looks at how it's possible to keep the costs of implementing semantic web technology under control by tightly focusing the scope of initial projects. Meanwhile Priya looks to the future, explaining how publishers that invest in the semantic web now will reap the benefits later as more and more data joins the linked data cloud.

As always we hope you enjoy the video and if you have any comments please leave them in the box below.