On 19th April, the Institute of Physics in central London is the venue for the STM seminar on emerging opportunities in the field of medical publishing. The event will bring together speakers from the BMJ, Oxford University Press, AstraZeneca, Wiley-Blackwell, JAMA and Charlesworth in addition to the technologists’ and consultants. It will cover everything from overviews of the current market landscape and trends, the impact of the geography of research moving eastwards as well as the new technologies shaking up the medical publishing market.
Ingenta’s Louise Russell will be attending the event to participate in what promises to be a very interesting debate on how ‘developments in publishing platforms (such as search and semantics) can support the agile development of new business models. Speaking alongside five other technologists, Louise will be exploring how publishers can use new publishing platforms to foster greater engagement among online readers. She’ll also explain how making this happen means matching the capabilities of the publishing platform you deploy with the needs of your target audience.
You can find out more information about the conference, including a full list of speakers here, and an early bird discount offer is available until 9th April. But if you can’t make it to the conference don’t worry, we’ll be publishing Louise’s presentation and an accompany blog post right here.