Ingenta CEO George Lossius set out his vision of the future of publishing earlier today at the International Publishers Forum in Beijing.
George said: "We are in the middle of a period of dynamic change that publishing has not seen for centuries.
"Since the times of the invention of printing, few things have disturbed publishing as technology is today. After hundreds of years of tranquillity, the maturity of certain technologies and in particular, communication technologies means that we are now again in an era of tremendous change.Over the last decade academic, research and education publishing in many countries have grasped this change so that academic & research publishing is now 95% digital as well as print.
"These publishers are now thinking of going to the next level of sophistication, whilst in other sectors such as trade book publishing they are only just entering a true phase of digital opportunity."