Kent Anderson, CEO
Nicola Poser, Managing Director
For many this time of year, there is a slight chill in the crisp air and a gorgeous blue sky. We know autumn is approaching. We’re booking travel to meetings again, packing and unpacking, and bracing for more emails and messages. It all signals that selling season is here!
With selling season come questions about the value and utility of the content publishers offer. Usage data has become increasingly important within these discussions, particularly to your sales staff and agents, as they enter into conversations with their customers. Unfortunately, usage data is not always easy to access and integrate into the sales process. It may be held by a platform provider and distributed only occasionally. It may be bottled up in a business intelligence group, with reps required to request specific reports (especially inconvenient when multiple time zones may be involved). It may exist without being integrated with customer, financial, geographic, or sales information.
RedLink built Publisher Dashboard to allow publishers to access and utilize well-integrated usage data on demand, via a user-friendly interface and powerful visualizations that make it easy to analyze and share relevant reports, calculations, and trendlines. Publisher Dashboard provides business intelligence based on usage and turnaway data in a useful, visual style that lets publishers quickly see cost-per-download data, upsell opportunities, and accounts that may benefit from extra attention. Publisher Dashboard also offers charts and comparisons that sales teams can easily share with their institutional customer base to demonstrate demand and usage patterns.
With 24/7 access to essential data, a geographically dispersed sales organization can work around the clock, increasing efficiency, with everyone using the same data and a tool that librarians and institutional administrators increasingly know and trust. Marketing departments can support sales by using the data to understand customer behavior and trends, and to inform strategy. The visual nature of the data presentations also easily integrates into marketing emails and programs, if desired.
At this busy peak sales season, when efficiency and information can provide a critical edge, Publisher Dashboard can help publishers realize greater success.
For more information about how you can take advantage of this important service, email Byron.Russell@ingenta.com or contact your Account Manager.
Kent Anderson is CEO of RedLink, the founder of Caldera Publishing Solutions, and has been Publisher at AAAS/Science, CEO/Publisher for the Journal of Bone & Joint Surgery, Publishing Director for the New England Journal of Medicine, and Director of Medical Journals for the American Academy of Pediatrics.
Nicola Poser is the Managing Director at RedLink and has a broad background in academic and scholarly publishing with experience at Wiley, Houghton Mifflin, Elsevier, and the Journal of Bone & Joint Surgery.