Selling Your Content with Ingenta Connect

Byron Russell, Ingenta Connect, Ingenta

One of the questions frequently asked is whether we can help sell your content. The answer is that we are starting to do just this, but focussing initially on markets which are hard to enter. First among these are Turkey and China.


There are 167 universities in Turkey (public or private); the total number of graduates from tertiary education programs increased by 170 percent between 2005 and 2014. Turkey has 17 universities in the overall Times Higher Education World University Rankings . Education is presently the biggest item on the Turkish government budget: direct and indirect expenditures on education increased by 54 percent between 2011 and 2014, from 20.3 USD $billion. We have put together a bundle of content from participating publishers- so far over 600 journals are included from over 50 publishers. This will be sold by our local agent as a bundle, under an annual licence fee. Security is assured via an access-controlled, ANKOS-branded Turkish language portal which we shall build. Participating publishers sign up for one year; after that they can pull out, or choose to continue. Revenues will depend on the number of journals included in the bundle, of course. Byron Russell will present the bundle, and all participating publishers, at the 2018 ANKOS conference in Antalya on April 18th. There is still time to participate but only if you move very quickly, and contact your account manager for a contract addendum. There is no cost to participate. Pro-active sell-in will begin in June 2018.     



Following on from the huge interest shown in the Turkish bundling initiative we are planning a similar initiative in China, but with several important differences. Firstly, there will be several “bundles”, not just one, grouped around specific topic areas. Secondly, the per-journal pricing will be closer to regular subscription pricing, albeit at a discount, so net revenues will be higher.  Once again, we will work with a local agent and sales force, and link directly into a Chinese library consortium, thus assuring interest. Full details will be available shortly, but please register an initial expression of interest with your account manager.

As mentioned earlier, if you want to engage with and learn more about the Chinese market there is still time (just) to sign up for the first China Publishing Symposium, organised with the Confucius Institute and Oxford Brookes University. Cost is £300 for readers of this Bulletin and includes:

  • Banquet supper in St Catherine’s College Oxford, with an after-dinner plenary from Michiel Kolman, President of the International Publishers’ Association (after LBF on Thursday April 12th)
  • Overnight accommodation with breakfast in College, if required
  • A full day of plenaries and panel discussions (Friday April 13th)
  • All refreshments on the Friday

For more information or to book a place, please go to

Booking closes on April 5th

Continue reading the Ingenta Connect Publishers Newsletter – London Book Fair Edition

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