Print still king for so-called digital natives – New study reveals millennial readers across US and UK prefer to read print books and browse book shops

Millennials are far more likely to read printed books than ebooks, according to new research by Ingenta. The survey, which polled 2,000 consumers across the U.S. and U.K., aged between 18 and 34, found that in the last year, nearly twice as many respondents had read a print book (71 per cent), than an ebook on any device – the closest being a tablet (37 per cent). Showing no strong allegiance, young consumers also reported reading ebooks on dedicated ereaders (29 per cent), mobile phones (27 per cent) and personal computers (25 per cent). Download PDF