August 1, 2016
The first figures released since Ingenta Connect and TrendMD announced their partnership in May 2016 show the immediate success that the TrendMD recommendation widget has had on driving additional traffic to Ingenta publishers’ content. TrendMD continues to demonstrate it consistently delivers online readership and visibility for scholarly publishers.
Participating publishers on Ingenta Connect have had a 4.56% lift in traffic for over the last month alone – a figure that represents over 7,200 additional visitors to their sites. 166 publishers now feature article recommendations powered by TrendMD, representing 442 websites and feature a large portion of the Social Sciences and Humanities publishers in the TrendMD network. As expected smaller publishers are benefiting most rapidly, because they see an even higher percentage increase in overall traffic due to the large network and wide interdisciplinary reach that TrendMD offers to them.
“We are delighted with the impressive impact TrendMD has already had driving increased readership for publishers across the Ingenta platform. We look forward to building on this initial success. We plan to work with TrendMD and our publishing partners to extend the network rapidly and we shall encourage them to take advantage of the sponsorship pilot program. The results show TrendMD recommendations help readers discover more journal articles directly related to their interests.” Byron Russell, Head of Ingenta.