Millennials and Media

Today’s rising generation of readers, known as millennials, includes digital natives, savvy social media users, and consumers who are more concerned with quality and value than brand loyalty. In September 2014, a Pew Research Center study stated that people under 30 read more than their elders and utilize libraries for information not found on the internet.

To further validate this claim, Ingenta partnered with OnePoll to survey 2,000 respondents in the US and UK, aged 18-34, to dig deeper into the reading lives of millennials and identify the ways publishers could better connect with this audience. Survey findings were revealed on March 26th, 2015, at the Publishing Perspectives Designing Book for Millennials Conference.

Download the white paper: Designing Books for Tomorrow’s Readers
Publishing Perspectives and Ingenta have released a joint white paper with research and expert insights on how publishers can reach the next generation of readers, featuring the US findings of our transatlantic survey.

Click to enlarge:

Amazon’s Brick-And-Mortar Bookstore Should Be A Hit With Millennials (NEW: Forbes, Nov 12, 2015)
The truth about ‘Netflix for books services and Millennials
Authenticity, Relationships Matter Most to Millennial Readers (Publishing Perspectives)
New research reveals print habits die hard with millennial readers

Why publishers should pay attention to Millennials
Consumption habits of Millennials in the US
Print still king for so-called digital natives
Younger Americans’ Relationships with Public Libraries (Pew Research)

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