March 20, 2013

Growth in publishers' online communities reviewed among US and UK industry insiders

Ingenta has commissioned Bowker Market Research (BMR) to undertake a study into the growth of publishers’ online communities and how they are used to connect with readers and raise brand awareness.

Key findings will be made available at the joint Book Marketing Society (BMS)/Publishers Publicity Circle (PPC) London Book Fair panel on THE CAMPAIGN REVOLUTION: Reshaping the way publishers are reaching readers, Tuesday, 16th April, 5.30-6.30, Cromwell Room.

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