April 17, 2013

Publishers’ online communities to double by 2015 – Ingenta and Bowker Market Research release first US and UK research into growth of academic and trade publishing online communities

The number of publisher-owned online communities is set to more than double over the next two years, according to new research released today by Ingenta at The London Book Fair.

The study, conducted by Bowker Market Research, a service of ProQuest affiliate Bowker, found that two thirds of responding publishers currently host reader communities, and that this is set to rise to over 90% over the next two years. A quarter expect to have seven or more networks up and running by 2015, with many respondents predicting a huge growth in the number of online communities for their company, from a current average of 2.1, to more than five over the next two years.

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