Advertising

Browser-based multimedia advertising platform

Ingenta Advertising is a browser-based multimedia advertising platform that offers a complete advertising solution to help manage multimedia advertising sales and track processes. An extensive arsenal of tools helps your advertising team keep track of their canvassing and selling process, book multimedia advert placements and make changes at insertion level easily, backed by a flexible Inventory system that empowers your sales teams to sell multimedia, multi-channel print, digital and non-print physical inventory such as events and physical goods such as CDs books, etc.

Ingenta Advertising platform features tools that help plan, organise and manage track leads and opportunities, control inventory, manage financials and report on activity status through built in reporting tool and dashboard.

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Users and usage

The Ingenta Advertising platform is widely used for managing magazines, newspapers, for print as well as Digital channels for native and programmatic ads, as and can be used to manage broadcasting channel ads as well as for events and promotion management.

Our platform helps manage the positioning of adverts and caters for space allocation for content as well as premium pages, sections and classifieds as well as custom sizes, created by the user on the fly.

The Ingenta Advertising platform enables multi-channel organisations to consolidate all channels into a single solution. This means that multi-media ads can be easily tracked across channels, and ROI can be maximised by leveraging a consolidated sales force focused on your advertising clients and audience. With everything in one place, its easy for your sales team to offer multi-channel ad packaged ad buys, contracts and campaigns, all of which generate increased revenues for you.

“With over a billion (USD and GBP) in client billing advertising income processed through Ingenta Advertising to date, you can be confident you’re using the most trusted industry tool available.”

Ingenta Advertising module components

Configuration & integration

Ingenta Advertising is optimised for SAAS (Software as a Service) implementation and can be deployed either in the Microsoft Azure cloud environment or as an on-premise implementation. Browser based, the system is intuitive and easy-to-use and offers a range of integration options to digital ad servers, planning & tracking tools, as well as business financial systems and PCI complaint credit card systems.

The system is modular based with comprehensive modules that include customer relationship management (CRM), ad management booking, inventory, billing, sales ledger and credit control, reporting and analytics tools, and production trafficking. The system has extensive documented APIs that help integrate with many 3rd party software systems, with custom options to help integration to must have connectivity to legacy systems if necessary to provide a seamless user experience. Find out more about Ingenta Advertising SaaS Hosting Services.

Key components:

Inventory

Our Inventory module helps manage inventory for multiple channels. For print, you can manage key position, sections and ROP inventory sales. For digital we can integrate with a number of digital ad servers and can dynamically check third party digital inventory and ad impressions delivery execution. The inventory solution can also help with non-print events and stock management and sales controls.

Opportunities

Sales leads & opportunity management is vital and with this feature your sales team can build and track their sales pipeline, quotes, pro-formas, track prospects and help plan for future adverts in upcoming magazine editions for example. The quote log element helps with advertisement scheduling and track what advert is placed when and where and campaign to which it belongs. Dashboards and reports help management track pipeline and sales as any given moment.

CRM

This offers a feature rich account and contact relationship management tool, that helps track prospects, sales activity and deliveries for all your channels, giving you a single view right across all your channels in a single solution. For those publishers using CRM solutions such as SalesForce and Microsoft Dynamics across their enterprise, we offer seamless dynamic integration to these solutions to help you manage print, digital and non-print sales channels

Booking

Extensive functionality to help your team cross multi-channel, print, non-print, events and physical inventory from a single solution. Empowers Sales team to manage scheduling, contracts, inventory look ups, insertion level adjustments, offer bundle, packages and upsells.

Trafficking

Once booked, ads can be trafficked though the production process and raise alerts to notify of copy that needs chasing, it’s source and their deadlines.

Financials

A built-in sales ledger helps manage credit control, invoicing, debt collection and credit notes with full audit trails, reporting and receivables analytics.

Reporting & Analysis

Built-in reporting and analytical tools enable comprehensive reports to be made and there is real-time access to view inventory availability and statistics. Task driven reports can be scheduled and there is access control for sales team reports and management reports. Ingenta Advertising offers reporting via SSRS as standard as QlikView can ingest SSRS feeds. This enables users to report on all products across their portfolio. We offer optional training and service for enhanced reports and dashboard via Microsoft Power Bi. This provides interactive visualizations with self-service business intelligence capabilities, where end users can create reports and dashboards.

For more information about advertising software best practice and the Ingenta Advertising browser-based multimedia advertising platform, please arrange a demo or contact:

Manish Popat

Email: Manish.Popat@ingenta.com

Phone: +44 (0)1865 397888  OR  +44 (0)7568 108 017

 

We will be exhibiting at the World Publishing Expo & Digital Content Expo 2018 in Germany on 9th – 11th October. To book a meeting please contact Manish Popat.

If you like Ingenta Advertising you may also be interested in:

Ingenta Editorial – an all in one editorial, digital asset management & cross channel publishing platform.

Ingenta Audience – a tool to optimise advert placement through audience profiling.

Truly – a tool to help verify digital content and fake news.

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